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How do I get ChatGPT or Perplexity to recommend my company?

With JSON-LD structured data, explicit access for AI crawlers and content written as direct answers, which is what these systems cite.

Visibility in generative search

Generative engine optimisation (GEO). We structure the information, the semantic markup and the technical infrastructure so that language models find, understand and cite your company as a source.

What exactly is generative engine optimisation?

It’s the work of structuring a company’s information so that language models cite it as a source when they answer. When someone asks an assistant for providers in a sector, the answer is built by retrieving and synthesising specific pages. GEO is about making sure yours are among them.

How does it differ from ordinary SEO?

Traditional SEO competes for a position in a list of links. Generative optimisation competes to appear inside an already-written answer, where there aren’t ten results but two or three cited sources.

It changes what you optimise. Keyword density matters little; what weighs is that the information is structured to be machine-readable, that the claims are verifiable and that the content is written so a fragment can be extracted without losing its meaning. The two disciplines coexist: the same work done well tends to improve both surfaces.

Can the results be measured?

Partly, and it’s worth saying so plainly. There is no metrics console for conversational assistants yet, comparable to the one a traditional search engine offers. What can be measured is how often a defined set of sector queries returns an answer that cites the domain, sampled periodically and consistently across the main assistants.

It’s a sampled indicator, not a census. Anyone promising you an exact number of appearances in AI answers is selling a precision that doesn’t exist today.

What you get, exactly

Brand entity resolved

Complete JSON-LD markup of the organisation, services and frequently asked questions. Models stop guessing what your company does and start reading it declared, which is an enormous difference in the quality of what they answer about you.

Deliberate access for AI agents

GPTBot, ClaudeBot, PerplexityBot and Google-Extended are configured explicitly. Many companies block them without knowing it, inheriting a security setting, and are invisible to a whole generation of search engines.

Content in a citable format

Each section opens with a self-contained answer of one or two sentences before developing the argument. It's the block a model can extract and attribute without having to reinterpret the whole page.

An llms.txt manifest

A Markdown index, at the root of the domain, telling models which pages matter and what each one contains, without the noise of HTML. We publish it on our own site too, so you can see it working.