The real bands
These are the bands used in the Spanish market today for a B2B corporate website. They aren’t our rates: they’re the context in which any quote you receive makes more sense.
€100 – €600: templates
Deployment of a bought theme, three to five pages, copy supplied by the client and shared hosting. No technical optimisation or strategy.
It’s a legitimate option to validate an idea or for a local business with no digital ambition. The risk is credibility: your site will be recognisably the same as hundreds of other companies’.
€600 – €1,500: standard development
A WordPress site with a visual builder, five to ten pages, adapted to your brand colours and with basic optimisation. Functional and enough for many SMEs.
What you won’t get in this band are the performance metrics needed to compete in contested sectors, or semantic infrastructure for generative search.
€1,200 – €6,000: bespoke engineering
Development from scratch, high-performance architecture, conversion-oriented copy, exclusive design and a visibility strategy. It’s the band we work in.
Notice that this band overlaps with the previous one, and that’s not a mistake. Five years ago bespoke development started well above standard. Today the tools have changed enough that a small studio with no overhead can deliver real engineering for what a customised template used to cost.
In that overlap, price no longer tells you anything. The question to ask is another: has anyone looked at my business before proposing a structure? Two quotes of €1,400 can be a bought theme in your colours, or a platform built on how you actually make money. They’re told apart in the prior diagnostic, not on the invoice.
€6,000 – €40,000: large consultancy
Multilingual projects, integration with a corporate CRM, large-scale commerce and service-level agreements. Appropriate for multinationals and companies in a scaling phase, where the project-management structure is justified.
And the recurring costs?
They’re almost always forgotten in the comparison and weigh more than the initial difference.
- Technical maintenance: €300 – €900 a year.
- Content and visibility: from €125 a month.
A site that costs €900 and needs €700 a year in maintenance is dearer over five years than one at €2,500 with €300 a year. The useful question isn’t what it costs to build, but what it costs to keep.
Visual builders are where this sum ages worst: every paid extension renews itself, and after three years the licence total often exceeds the initial build.
What we publish, and why
We publish an investment floor, not a fixed tariff: a corporate platform starts at €2,250 and a catalogue platform at €3,400. It shows whether there is a financial fit without turning different projects into the same product.
Scope, integrations and content change the real workload. Add-ons therefore have a public minimum, while the final figure is tailored after studying the project. Nor do we publish a ceiling that would artificially limit a complex platform’s needs.
Why we don’t give prices over the phone
Because a quote issued without having studied the business is an invented figure, and invented figures are revised upward halfway through the project.
Before quoting, we review the current platform, business model, integrations and content. That produces a tailored quote fixed for the agreed scope. The public minimum guides the decision; the final proposal is the commitment.